About Us

Welcome to MR WATCHIEF - Time to Dream!

At MR WATCHIEF, we believe every significant life event deserves to be remembered with a special watch. Our goal is to assist you in finding the ideal watch for remembering those significant events, turning brief moments into treasured memories with our carefully chosen selection of excellent timepieces.

Our goal is to establish our website as the leading location for remembering both significant and insignificant life events via the craft of watchmaking. With our personal service and outstanding quality, we're committed to making the watch-buying experience significant and unforgettable.

We take great pride in providing personalised customer care to make every transaction enjoyable and unforgettable. Our staff is incredibly excited about the smiles that our clients get when they receive new watches. We promise to be there for you at every turn, offering assistance and direction to make your experience with MR WATCHIEF unforgettable.

We strive to go above your expectations by offering a large selection of shipping destinations and individualised shopping support. Our goal is to accompany you in celebrating life's significant events by providing timepieces that become treasured records of your own journey.

We believe that time is more than simply hours and minutes; it's also about the memories you make. You may explore, personalise, and celebrate at MR WATCHIEF with the confidence that each experience turns into a treasured memory.

MR WATCHIEF Luxury Watches Founder Harm Booy

Our Journey

Where it Started - HARM BOOY (Founder)

My journey with watches began at the age of 8 when I acquired my first timepiece – a modest, yet sentimental watch that sparked my lifelong passion for watches. Over the years, my fascination with these technical instruments grew exponentially. By middle school, I was disassembling and reassembling watches for sheer enjoyment, eventually earning the title of the local watchmaker in my small village close to Eindhoven.

Driven by a deep passion for timepieces and inspired by the way watches can mark the milestones of our lives, I launched the Instagram page @mr.watchief. This platform became the foundation for sharing my love of horology and motivate my audience to do the impossible.

In January 2023, MR WATCHIEF transitioned from an influencer platform to an online store. Möels & Co joined us in February, marking our official entry into the retail space. Throughout the year, MR WATCHIEF has grown to represent a broad spectrum of high-quality watches for everyone to celebrate their unique memories. Brands like UNDONE and Praesidus followed in June, with ELKA Watch joining our collection in May 2024. We selectively curate from the best, ensuring that our collection reflects our commitment to excellence. We embrace watches at every price point because everyone celebrates life's moments in their own way.

Explore our collection and become part of the MR WATCHIEF family – where every moment is a memory waiting to be celebrated.

Time to Dream!