Step into the world of horology with our ultimate guide to the best watch influencers around the world in 2024 (on Instagram). From passionate collectors to savvy reviewers, these influencers bring timepieces to life with their unique perspectives, stunning photography, and deep appreciation for the craftsmanship of watches. Because let’s face it, finding these gems on the internet can sometimes feel like searching for the perfect vintage piece in a sea of mediocrity. So, buckle up as we take you through a list of influencers who deserve your attention and another moment in the spotlight. Let’s jump right in!
But before we go forward, I want to say that this is just my own personal list. There are a lot other very talented and good influencer, and with a lot I mean A LOT! And every taste is different, I tried to make it diverse but if you have another personal favourite, put it in the comments. I love to hear it!
Top 15 Watch Influencers in 2024 on Instagram
- Hodinkee: 1M followers – Renowned horological news outlet blending watches, lifestyle, and expert insights.
- Nico Leonard: 399K followers – Entertaining insights from a YouTube watch expert.
- Fratello Watches: 229K followers – Passionate watch reviews and historical insights.
- Teddy Baldassarre: 413K followers – Informative videos and a watch dealership for enthusiasts.
- Swisswatchgang: 224K followers – High-end timepiece showcases with intricate details.
- WatchAnish: 1.6M followers – Luxury lifestyle and horology intertwined.
- aBlogtoWatch: 350K followers – Reviews, industry news, and behind-the-scenes coverage.
- Bark and Jack: 135K followers – Casual yet in-depth discussions on watch collecting.
- Watch Gringa: 38.1K followers – Honest, witty takes on the watch world.
- ifuckinglovewatches: 1.1M followers – Passionate, bold commentary on timepieces.
- Robert-Jan Broer: 28.5K followers – Founder of Fratello, sharing personal expertise.
- Monochrome Watches: 255K followers – Detailed reviews and horological editorials.
- Time+Tide Watches: 216K followers – Accessible mix of reviews and news.
- WatchonmyWrist: 136K followers – Striking visuals and storytelling of modern and vintage watches.
- Amsterdam Vintage Watches: 192K followers – The lounge to find unique and exclusive vintage pieces from famous brands.
The Best Watch Influencers to Follow in 2024 – A Detailed Overview
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Hodinkee (1M followers)
Hodinkee stands as one of the most authoritative voices in the world of horology. With a blend of in-depth reviews, breaking industry news, and lifestyle content, Hodinkee educates and inspires both casual enthusiasts and seasoned collectors. Their collaborations and features in major media like The New York Times and GQ further solidify their reputation.
Want to Follow? Instagram
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Nico Leonard (399K followers)
Known for his lively YouTube presence, Nico Leonard blends humour with expert knowledge. His candid takes on the watch industry appeal to both newcomers and hardcore fans.
Want to Follow? Instagram
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Fratello Watches (229K followers)
Founded by Robert-Jan Broer, Fratello Watches is a cornerstone of the horological community. Their passion for Omega Speedmasters and other iconic pieces shines through in their well-researched content.
Want to Follow? Instagram
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Teddy Baldassarre (413K followers)
Teddy’s channel is a treasure trove for anyone looking to dive into the watch world. Beyond his engaging videos that cover reviews, history, and trends, Teddy’s platform doubles as an authorized dealer for 30+ watch brands. His unbiased, sponsorship-free content ensures trust and transparency in every recommendation.
Want to Follow? Instagram
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Swisswatchgang (224K followers)
Marko Koncina, the man behind Swisswatchgang, showcases rare and luxury timepieces with stunning macro photography. His content captures the artistry of high-end watches, appealing to collectors and horological purists alike.
Want to Follow? Instagram
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WatchAnish (1.6M followers)
WatchAnish is synonymous with luxury. Combining high-end watches with a lavish lifestyle, their feed is a glimpse into the aspirational world of fine horology. Their content resonates with those who view watches as an extension of personal style and success.
Want to Follow? Instagram
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aBlogtoWatch (350K followers)
Known for its balanced mix of informative and entertaining content, aBlogtoWatch dives deep into the technical and cultural aspects of watches. Whether it's a new release or a vintage find, their posts offer something for every kind of watch lover.
Want to Follow? Instagram
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Bark and Jack (135K followers)
Adrian Barker’s no-nonsense approach to watches has earned Bark and Jack a loyal following. From exploring affordable options to discussing premium brands, Adrian’s down-to-earth insights make horology accessible to all.
Want to Follow? Instagram
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Watch Gringa (38.1K followers)
Charismatic and unapologetic, Watch Gringa brings humor and authenticity to the sometimes-intimidating world of watches. Her content often explores gender perspectives in horology, making her voice a unique and essential addition.
Want to Follow? Instagram
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ifuckinglovewatches (1.1M followers)
True to its bold name, this account thrives on unfiltered passion for watches. High-quality photography and daring opinions make it a must-follow for those who seek excitement in their feeds.
Want to Follow? Instagram
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Robert-Jan Broer (28.5K followers)
As a personal extension of Fratello, Robert-Jan’s account offers a more intimate look at his journey in the watch world. His posts are a blend of personal anecdotes and professional expertise.
Want to Follow? Instagram
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Monochrome Watches (255K followers)
A haven for technical enthusiasts, Monochrome Watches delivers detailed reviews and in-depth editorials. Their content is a masterclass in appreciating the finer points of watchmaking.
Want to Follow? Instagram
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Time+Tide Watches (216K followers)
Time+Tide offers a fresh perspective on watches, blending news, reviews, and lifestyle content. Their accessible style ensures that even complex topics are presented in a user-friendly manner.
Want to Follow? Instagram
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WatchonmyWrist (136K followers)
With a keen eye for photography and storytelling, WatchonmyWrist captures the essence of both modern and vintage timepieces. Their feed is an ode to the art of watch collecting.
Want to Follow? Instagram
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Amsterdam Vintage Watches (192K followers)
Amsterdam Vintage Watches specializes in rare and collectible timepieces, blending the charm of history with the allure of luxury. Their posts offer a window into a curated world of horological treasures, making them a must-follow for vintage watch enthusiasts.
Want to Follow? Instagram
These influencers represent a diverse spectrum of the watch world, each bringing their own flair and expertise to the table. Whether you're here to discover new watches, learn more about your favourite brands, or simply appreciate the artistry of horology, these accounts are worth a follow.
Stay tuned with MR WATCHIEF for more curated lists, insider tips, and the latest news in the luxury watch industry. Let’s keep celebrating the art of time together!
